It is a widely know fact that many company's overlook the importance of good graphic design. Numerous companies I have worked with significantly under value the effect good design can have on their companies image, marketing, and in turn the sucess of their business. It is my job to inform, educate and aid such companies by producing design work that not only looks good but effectively solves design problems and offers the company good design solutions which will have a positive impact on their business.
It is argued by many designers that it is this kind of "that'll do" attitude from companies that lowers design industry standards which in turn leads to the devaluation of the industry as a whole.
Anyway, enough of the ethical 'natter'. The majority of my comissioned work falls under the category of graphic design, I produce branding solutions, print design, and basically anything that a company needs to function well within its market and day-to-day business activities. Effective marketing materials are key to sucessful business and it is my job to produce these materials and offer companies creative and professional solutions that work well and do the job they are intended to do.
